Creating a Christmas market takes a lot of work. There are donations to gather, plans to make with the City and entertainment acts to schedule. Before that can be done, it’s important to have a way to distinguish our event from the 20 other Christmas markets across the country. That’s where our creative sponsor Darcy Hines Designs is essential. Her work has helped create Christkindlmarket Des Moines’ brand.
Darcy Hines is the owner and graphic designer at Darcy Hines Designs. Her work focuses on typography and a clean style. She enjoys working with clients who allow her to be creative with her design choices. She often works on creating brand standards and stationary.
She began working with Christkindlmarket Des Moines in July 2015. During that time she worked with Des Moines European Heritage Association board to create our logo and brand. Some of her work can be seen on our Christkindlmarket Des Moines website and Facebook page.
According to Darcy, she was motivated to get involved by the unique nature of our event.
“I love the idea of bringing such a festive and creative event to Des Moines in the months where people are normally bundled up in their houses. I think it’s a great opportunity to bring people out together as families, offer them a chance to experience a culture they normally wouldn’t be able to, and breathe some light into those cold winter months with hot cider and hand-made Christmas gifts.”
As for inspiration, she looks to Christmas markets from across the world. Though she hasn’t yet attended a Christmas market, this research has helped her understand why people love them.
Thank you for your work, Darcy!